The World Confederation of Business (WORLDCOB) was selected for the second consecutive time as one of the hosted buyers at the event that brings together the global business community at IMEX in Frankfurt 2022, in Germany, which opened on May 30 and ran until June 2.

Jesus Morán CEO WORLDCOB was our official representative at this event where he was able to meet for the first time in three years with different tourism ministries in order to do business. In the three days that WORLDCOB was invited, we were able to make solid alliances for future events of the company.

In the three years since the last IMEX in Frankfurt, technology has transformed the event landscape and the delegate experience, whether in person, virtually or as an avatar in the metaverse. This event explored the latest innovations in the field and dove into current topics related to sustainability, event design, wellness, contract negotiations and more.

This event marked a milestone for the industry: its largest global gathering since the pandemic. It had exhibitors representing more than 100 countries, the exhibition hall is the ultimate living reflection of the international business events market.

As such, this was an opportunity for WORLDCOB as it continually looks for new and improved features that will allow us to elevate the event experience for all of our members. As such, we are very grateful that conventions like this one support our mission and vision.